Mecca-Cola is a cola-flavoured carbonated beverage. The flagship product of the Mecca Cola World Company, it is marketed as an alternative to U.S. brands such as Coca-Cola and Pepsi-Cola to “pro-Muslim” consumers. Mecca-Cola was launched in France, in November 2002, by Tawfik Mathlouthi, as a means of aiding Palestinians by tapping into demand for alternative products in European countries.
Mecca-Cola is now sold in some parts of the Arab World as well as in certain regions of Europe. It has also been bought and consumed in certain parts of the United States, Britain, India and Canada. Although the product was created in France, the company is currently based in Dubai in the United Arab Emirates.
European Supreme Halal Council (ESHC) was founded by Tawfik Mathlouthi to specialize in the certification of Halal products, slaughterhouses, ingredients as well as certifying any other products or services that requires quality certification.