Silk Road is an ancient land and sea trade and cultural route connecting the West and East by linking traders and merchants from China and India to Mediterranean Sea crossing through Southeast Asia, Central Asia and Middle East. Trade on the Silk Road was a significant factor in the development of the civilization of China, India subcontinent, Persia, Europe and Arabia opening long-distance, political and economic interactions between the civilizations. Many goods were traded including various technologies, religions and philosophies.

MAHIEZ captured the significant market regions as in the past and implied it as today global Halal industry targeted market. With three interconnected prime growth nodes located in Malaysia-China-Middle East forming a “Global Halal Triangle” creating the “Global Halal Trade Initiative” as the 21st century Silk Road riding on O2O commerce platform acting as the ship like in ancient times carrying thousands of Halal products to the world.